Choose What to Build Next in 5 Days

Test 5–10 early product concepts with real potential customers before committing to development.

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See the Process

Trusted by industry leaders +1000 Brands

Why Prelaunch Screen

Find the right product ideas to build next.

Every screen ends in one of three calls per concept. You'll know which, and why.

Choose which concepts move forward

Compare early interest signals across concepts to identify the ones worth further investigation.

Improve concepts before you build

Learn what customers value and what holds them back, then sharpen the idea while change is still cheap.

Quote reading 'Under $45 I'd reserve one. At $59 I'll keep my old bottle.' with a progress bar partially filled in purple and text indicating '41% cite price · Refine' in blue.

Stop weak ideas early

Drop the concepts that don't earn attention before they earn a budget, and put that budget behind the ones that do.

How we help

Get started with just an idea

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Mockup of the idea intake form: concept description, main benefit, and target audience fields

What you bring

A short description of each concept
Its main benefit or value proposition
The audience you believe it is for

Mockup showing five product concept cards alongside a social ad, research flow, and landing page preview

What we build

Targeted social ads for each concept
A dedicated landing page for each concept
A research flow from sign-up to survey and AI Interview

BEHAVIOR OVER OPINIONS

See What People Do, Then Understand Why

Prelaunch Screen combines real customer behavior with direct feedback to give you a more complete picture of early demand.

Behavioral signals

See which concepts attract clicks and generate sign-ups.

Customer feedback

Use surveys and AI Interviews to understand the needs, motivations, and concerns behind those actions.

AI interview chat alongside a summary of what customers are really thinking, with ranked themes and percentages

HOW IT WORKS

From Ads to Customer Interviews in 5 Days

Each concept follows the same five-step process, giving your team a consistent way to compare early customer responses.

Social Ads

Introduce each concept to potential customers through targeted social ads. Compare click-through rates across concepts.

Landing Page

Introduce each concept to potential customers through targeted social ads. Compare click-through rates across concepts.

Sign-Up

Introduce each concept to potential customers through targeted social ads. Compare click-through rates across concepts.

Survey

Collect structured feedback on participants’ needs, habits, and reactions. Compare responses and completion rates across concepts.

AI Interview

Explore the motivations and concerns behind participants’ responses. Understand which problems matter to them, what they value, and what gives them pause.

Social ad preview for the Foldaway S1 concept with a click-through-rate comparison card and audience targeting chip

BEHAVIOR OVER OPINIONS

Get the Evidence to Decide What to Build Next

See how each concept performs and understand the customer responses behind the results.

Concept Performance

Compare click-through, sign-up, and research participation rates across concepts.

Customer Insights

Understand what potential customers value, what concerns them, and why they respond to each concept.

Dashboard with two donut charts and a horizontal bar chart showing survey results: First donut chart titled 'What kind of keyboard do you use today?' with 30% not interested in new keyboard, 50% design doesn't match style, and 20% not enough information. Second donut chart titled 'Which design color did you like?' with 30% black, 50% pastel, and 20% neither. Horizontal bar chart titled 'At what price would you consider to be a great buy for the money?' shows bars for $20-25, $25-30, and $30-35 with descending length.

Recommended Next Steps

Identify which concepts to advance to deeper validation, refine and retest, or deprioritize.

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Comparison

Prelaunch Screen or Prelaunch Validation?

Prelaunch Screen

Prelaunch Validation

Primary goal

Choose between early concepts

Refine and test a more developed concept

What you bring

A short description of each idea

One selected concept

Scope

5–10 concepts

One concept with 3–5 iterations

Timeline

5 days

~1 month

Approach

Compare early interest and gather customer feedback

Test iterations and add a Reservation / No Thanks decision

Key decision

Which ideas deserve further investment?

What should change, and does the concept earn a stronger commitment?

faq

Questions before your first screen.

Want to know more? You can email us anytime at support@prelaunch.com

What is concept screening?

Concept screening compares multiple early product ideas to decide which deserve further development. Prelaunch Screen combines observed customer behavior (clicks and sign-ups) with surveys and AI interviews, so you choose with evidence rather than opinions.

How long does Prelaunch Screen take?

A Screen takes about 5 days. Prelaunch Validation takes around one month because it focuses on testing and refining a single selected concept in greater depth.

What do we need to get started?

You only need a short description of each idea, its main benefit, and its intended audience. Prelaunch creates the ads and landing pages, so you don’t need renders, a prototype, or ad creative.

How many concepts can we test?

Prelaunch Screen compares 5–10 early concepts side by side. Each concept gets its own ads and landing page, allowing you to compare how potential customers respond.

Who participates in the research?

Potential customers discover the concepts through targeted social ads and choose to engage. The process doesn’t rely on research panels or payment for participation. Surveys and AI Interviews help you understand who responds and why.

Can Prelaunch Screen help us decide not to build an idea?

Yes. Screen helps you identify concepts that may not warrant further investment. Before deprioritizing one, consider whether weak results reflect the idea itself, its messaging, or the audience reached.

What happens after screening?

Use the findings to select concepts for deeper validation or refine ideas that need another test. Prelaunch Validation lets you test iterations and assess customer commitment through a Reservation / No Thanks decision.