Prelaunch
 The First Smart Swimwear to Keep Kids Safe
 The First Smart Swimwear to Keep Kids Safe
 The First Smart Swimwear to Keep Kids Safe
logo

The First Smart Swimwear to Keep Kids Safe

No more anxiety when your kids are near deep water. Give your children the freedom to have fun in and around water without limiting their ability to swim, move and play. Thanks to built-in advanced sensor technology that automatically inflates if your child stays submerged for too long.

Watch Our CEO Explain the Magic

behind SWÖM’s Safety Swimwear.

The Story Behind SWÖM

In 2018, a tragic incident deeply moved me — I witnessed the drowning of a young child. There was a lifeguard, even the child’s mother was nearby. And yet, it was not enough to protect the child.


As a parent, I couldn't ignore the need for a solution. From that pain emerged SWÖM™ Smart Swimwear. With a dedicated team of engineers and parents, we're on a mission to revolutionize water safety for children worldwide.

The Story Behind SWÖM
Together, we can make a difference and protect children around the world from the dangers of deep water.

How It Works

Keeping your child safe in the water is as simple as having them wear Swöm swimwear and diving into water fun straight away!


While they swim, Swöm monitors their depth. And if they are too deep in the water for too long, it automatically inflates — turning into a life jacket and bringing them to safety above water.

How It Works

Safe and Unrestricted Water Play

SWÖM™ smart swimwear is designed by award-winning Nordic designers and product engineers for a single purpose: 

Safe and Unrestricted Water Play
To protect your children in the water, without limiting their ability to freely swim and play It’s the perfect safety device for kids who are no longer using traditional buoyancy aids. 
 


Be The First In Line

Sign up to SWÖM™ and discover the most impressive deals.

Watch the Smart Swimwear in Action

Witness the Smart Swimwear in Action and Dive into Innovation.

SWÖM™ Keeping Kids Afloat

When inflated, SWÖM™ safely brings your child back to the surface, providing enough buoyancy and support for them to stay afloat.

Freedom of Swimming

Give your child the freedom to freely swim, move and play in the water.

Be The First In Line

Sign up to SWÖM™ and discover the most impressive deals.

Designed in Sweden Produced in the EU

Every piece of SWÖM™  smart swimwear is designed in Sweden and produced in the EU—thoughtfully crafted using the best of modern innovation, with your child's comfort and safety in mind. 

Designed in Sweden Produced in the EU

Be The First In Line

Sign up to SWÖM™ and discover the most impressive deals.

Available in different colors and sizes
so there’s always one that fits & suits your child

Innovated for all user needs

Innovated for all user needs

Growth-Proof = Future-Proof

As your child grows, SWÖM™  grows with them. When it's time for a larger size, simply purchase new SWÖM™ swimwear, without the technology inside, at a reduced price—and effortlessly transfer the safety tech from the old swimwear to the new. 

Travel-Friendly 
Gas Refills

SWÖM™  allows for swift and hassle-free replacement of the inflation mechanism after each inflation event—so your child is always ready for round two, three, or as many dips as they desire. 

 

Plus, it’s Airline-approved, so you can bring up to 4 inflation tanks on your flight—ensuring that wherever your travels take you, SWÖM™ will keep your child safe. 

Be The First In Line

Sign up to SWÖM™ and discover the most impressive deals.

FAQ

Have a question about SWÖM™? You can find answers to the most frequently asked questions here

Be The First In Line

Sign up to SWÖM™ and discover the most impressive deals.